Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Until recently, this was called the Busch Grand National Series. You need to know this to be able to create a compelling case for why a business should sponsor you. %PDF-1.4 % Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Sponsorship is not charity. These details usually include your name and contact details and the name and contact details of the potential sponsor. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. The Complete Guide to Motorsport Sponsorship. 19 0 obj If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. $ 15K . Click the link below to read more. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. Is your account popular How many Thousands of followers do you have? Keep that in mind when frustration sets in along the way. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. Do you have a very popular online presence? Its so much easier to close a sale with someone youve already built a rapport with. Specify the Event. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. Yet you can derive nearly all the same benefits. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. industry, as well as actionable expert tips to help you stay ahead of the curve. Argument template relies upon theory and the author's experience teaching this talent. A good marketing/sponsorship proposal includes: 1. 68 11 Dear Sponsor Man, Can you sponsor me? In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. But with good content and a consistent posting strategy, you can grow your following and increase your reach. Road Racing in the United States has several tiers. If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. A motorsport proposal template wont be for everyone. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. smoga07 As a racing driver you are focused, talented and ambitious in something you love to do . A picture of you in your race suit. s !1A"3Qa5RSTrt#$2BqUb If you cant think of anything to say or ask, consider whether the prospect is right for you. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. Having Pearson Racing as spokespeople for your corporation and products/services. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. To be clear; for every dollar they give you, they want(need?) There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. 4. Talk to mechanics, auto shops or dealerships. Download this 100 percentage editable presentation and get access to our highly . The cover letter should also include the reasons why you think this sponsorship will work. hb```"gVa1G2S\Z&80~QRse Advertisement Envato Elements (Design Without Limits) Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. This will help you catch the decision makers eye but dont forget just how important content is in all this. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. Select the submit format and acquire the legal papers template in your product. Consider yourself as a marketing agency pitching to a business. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. Ask the sponsor for a specific amount of money. This can include hospitality, stickers on a car, events etc. Think about those reasons you stand out. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. ]Ak#5MI/:qY'OTf{yU -OFyb8 h `'( (Z}+@% zAeZ7 Lo 00g` C pfY[ ]^D In return, the racer gives the organization publicity and extras, such as personal appearances. Share your form with others. Limit the history to no more than two typed pages. Treat your Race Team as a Business. Type an introductory letter, addressing it to the person in charge of the organization. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. Where can I find sponsorship opportunities? This will re-iterate facts about the event benefits, and features. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Organize the proposal in sections. Use all forms of media to showcase who you are: text, photo, audio, and video. You have to convince a potential sponsor that YOU are the person who will work for them. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. Your sponsors would base their decision on how you're going to help them in exchange for their support. Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. Trying to race while sticking to a budget? Group outing packages can be set up for larger groups from your business or organization. Have a question? The target marketing group for the race car is the non-professional weekend autocross racer. Making sure the right type of information is included though does matter. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. Unfortunately, retaining sponsorship in the long term may not always be under your control. Before approaching a sponsor, draft a proposal first. Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. Agree 10.48% Valvoline has been there for as long as people have been racing cars. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. i !16QRs"ASTaq2B#$345CDbrt 0000054763 00000 n Download. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. A business or group sponsors a racer, providing monetary support. Race Car Sponsorship Proposal Template. This will be key in making sure theyre happy throughout the year. %%EOF I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. It takes only a couple of minutes. Sponsorship announcements throughout race season. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. For example, if youre outgoing, love fitness, and do a lot of drifting, your presence on social media is going to be very different from someone who is a property developer moving through single-seater racing. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. From NASCAR, to Club Racing, to go-karting. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. And you can use it to find sponsors for your event through our Sponsor Finder tool. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. One of the biggest mistakes drivers make is getting too lost in their own heads. First, provide a history of you and your racing team. What makes you different from any other person? w$ 4iw*\xKLZwI[}K|=Q|>W`! You need to show up to a potential sponsor with a persuasive, well thought out plan. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. The heart of your proposal lies in what you have for them. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. This is the part that actually attracts your potential sponsor. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. Expand awareness of their product? You also may be able to offer experiences, such as hosting the company at the race track. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. Create a two-way relationship with your audience. 0000000516 00000 n Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. Want to sit next to thousands of screaming fans? . When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. In return, the business organization gets the necessary advertisement and promotion which increases its brand awareness and reach. Download. Include contact information on the introductory letter and proposal. Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. Text of Pravega Racing Sponsorship Proposal. Sponsorships help defray these costs. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. Are you posting regularly? This all comes down to value. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. How to Find a Sponsor as a Beginner Triathlete. Present the benefits you offer clearly and simply. You might be sending gentle emails before pitching more formally. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. E@!Euq[dIV%ehJQ5$ In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Instead, provide a general overview, such as "Parts alone last year cost $X.". If you want to prove value to potential sponsors in road racing, you need to get creative The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. We would like to pick up sponsors for our US Legends race car. To make that happen, you need your initial reach-out to be as concise and to the point as possible. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . Consider checking out Oval Track racing. Choose a page or event your audience would likely follow, e.g. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. Posted on January 12, 2023 by admin. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. These are great places to start. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. Without sponsors to impress or big prize money to win, were racing simply for the fun of it. Are your posts in line with the companys current message? Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq Tallulah Philange has worked as a journalist since 2003. Everyone from the outside thinks that everyone racing cars has sponsors. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. How will the person opposite you stand to gain from the sponsorship? How invested will they be in the sponsorship's success. Sponsorship Application. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. Increase sales? Partnership is the key word here, treat it as a partnership, not a sponsorship. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. These are generally labor services vs paying cash or parts. 0000054541 00000 n For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. Our team becomes an extension of the marketing department of our sponsoring corporations or . No matter what you do, try and bring consistency into all elements of this process. In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. You are so much more than a racing driver so think about your interests and skills outside of motorsport. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with.