black hair industry statistics 2020 uk

38% of black hair consumers express a desire to try new styles. What do you mean by hair relaxers coming back in the market in a different way? Thailand earns $81 million a year from exotic orchid export. The NHBF reported that 60% of people working in hairdressing and barbering in 2020 were self-employed (up from 54% in 2019). Black women, a part of the natural hair community, express more preference for natural hair than black women not a part of the community. Studies show that, among black consumers, financial status makes no difference in hair care product purchases. 32% of black consumers say they buy their hair products online. Now things have changed, as more thought goes into deciphering digital, marketing and event planning budgets by country or zone. Each year black women spend billions of dollars on beauty and personal care products. In the last 12 months, 70% of black women say theyve worn their natural hair, 53% say theyve worn braids, and 41% say theyve worn locs. 3. (Condor Ferries, 2020) The hotel market is made up of over 4 million rooms worldwide. Agns Cazin is a voluble, energetic, exuberant but extremely quick-witted woman who has built her expertise in the matter thanks to her numerous experiences in the black cosmetics sector. By 2024, the global hair and beauty industry is expected to be worth $510.8 billion (368 billion). African-Americans possess $1.2 trillion in spending power, according to Nielsen and the Black hair care industry alone generates billions in annual sales, according to Essence . However, both events have blind spots as they havent fully understood that the future of beauty resides in lifestyle and B2B and B2C experiences, which is something that Essence Festival does really well. Pierre points out that Richelieu Dennis, founder of Shea Moisture and one of her inspirations, opened a $100m fund for black female entrepreneurs last year, providing an opportunity for way more black ownership and manufacture outside Asia. Studies show that black consumer spending increases with the number of black hair and beauty products available. Product offerings that were once centered on hair relaxers have given way to natural hair care products thanks to the natural hair movement. What I mean is that cream relaxers that currently exist as a white lotion that reeks of sulfate wont exist anymore. In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. I think today, shampoos, conditioners and detangling treatments are much better than whats on the market for white women at the same price points. Gel manicures and eyelash extensions are two of the top beauty treatments requested by consumers - for example, there was a795% increaseon searches for Russian Lashes in 2019. 27. British Caribbean women today are at ease with their bodies and experiment with their looks a lot, they are not afraid to wear colorful wigs etc. Plus, receive other occasional bits we think you'll enjoy, like competitions and offers. No such thing as bad publicity? Face treatments post-lockdown, possibly due to mask-wearing induced skin problems. According to the [210+ Pages] research report; the global Spas and Beauty Salons Market in 2019 was approximately USD 144.48 Billion. 42. It is an unremarkable scene, except that the junior hairdresser is white. (Condor Ferries, 2020) There are at least 91,000 hotels and motels in the US, around 52,000 of which are hotels. More than half of black women have been unsuccessful in finding hair products suitable for their hair. https://www.nytimes.com/2021/08/11/world/europe/uk-black-hair.html. Company number 30905R, VAT registration 335 1141 96. The French West Indies are already market leaders for locs and natural hairstyles, but theres currently no beauty conglomerate that is seriously looking into this segment. For years, Mr. Swarry, 48, known as Barber B, has built a reputation in an industry tailored to white customers for teaching trainees of all races to cut Black hair. As far as product offering goes, there is still a gap in the market for products that aid in the maintenance of hair locs. With no nationwide legal protections against hair . Now theyre everywhere, very dynamique and their natural hair care line is decent. CHAYET CHININ Financial status makes no difference amongst black consumers when purchasing natural hair care and styling products. The US online flower shop industry grew by 8.5% between 2015-2020. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. How much revenue do black hair brands contribute to the overall hair care market? One survey found that Britain has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. There were more than46,000 hair and beauty businessesoperating in the UK in 2021, a 3% rise on the previous year. With an annual growth rate of 4.75%, total revenue is expected to top $716 billion by 2025. In May, after several years of lobbying by advocacy groups and a leading fashion magazine, the Hair and Beauty Industry Authority said it was updating its certification standards so that hairdressers can meet the needs of the U.K.s diverse community.. My 10 year old son doesnt even know what hair relaxers are when he sees old pictures of me with relaxed hair, he doesnt understand and asks why I used to have my hair like that. The United States Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Rose Meta Morgan, August 9, 1912 - December 16, 2008. Sales of shampoos and conditioners are the biggest contributors. The average industry growth of independent label music production in the US from 2014 to 2019 is 2.5%. (IBIS World) #3. Coronavirus and African creatives industries: Wher. In the 1970s, professional Afro hairdressing was a lonely endeavor in Bradford, a city in northwestern England. Can Black People Have Naturally Straight Hair? However, a 2021reportby the National Hair & Beauty Federation (NHBF) identified the industry as one of the hardest hit by the UKs pandemic lockdowns, with turnover falling by an average of 45% in 2020 compared to 2019. Research carried out byAmerican Express Shop Smallpredicted the hair and beauty industry would grow 16% by 2023, to hit 56,484 independent salons. Hmmm. She previously studied economics and journalism at college. Salon Industry Long Underserved Black Clients. 18. How To Naturally Grow Thicker Hair 60 Beauty Experts Share Their Tips, 95+ Natural Hair Statistics & Facts in 2023, 75+ Curly Hair Statistics & Facts in 2023. The most searched for hair care brand in the UK is The Ordinary, with an average of . They didnt understand that there wasnt a strong network of Afro hair stylists across France. From a B2B trade show, it opened up to the public and became an event for consumers. We rounded up surprising facts about natural hair and how women feel and [receive textured hair. In-depth industry statistics and market share insights of the United Kingdom Hair Care Market sector for 2020, 2021, and 2022. L'Oral. It's hard to fathom why so many huge companies . Beauty salons, nail salons and barber shops were the top three retail categories with the highest growth. The number of hair salons in 2019 was 16,559, a 21% increase over five years (NHBF). Veelocks is a UK-based, black-owned wig brand. What are the future trends that will prevail in the black hair care market? 1% of Black British women buy haircare products at supermarkets, compared to 35% of African American women, 13% of Black European Women, and 30% in the rest of the world. The North American construction industry slows down to 1.2% and Western Europe to just 2.2% in 2019. 7. White women rate black hair as less beautiful, less sexy/attractive, and less professional than straight hair. United Kingdom Hair Care Industry Reports . Scroll down to our table of contents to find the reliable black hair industry statistics youve been searching for. Black dollars make up 85.7% of the ethnic hair & beauty market. Households of low-income families make up 43.3% of the natural . According to some estimates, black consumers spend $473M on hair products annually. Emma Dabiri, a television presenter who is the author of the 2019 best seller Dont Touch My Hair, said she often had to do her own hair before taping an appearance. 2. Households of low-income families make up 43.3% of the natural hair market spending. Shopping Habits. 84% of black women say they prefer hairstyles they can do at home. There were13,046 barbershopsin the UK in 2019, up 64% from 2014. And today, these Island-repping music stars are deeply influencing womens style. That's a sharp fall of more than 30% compared to the 10,000 starting a course in 2018/19. However, there is one woman who saw the tide turning, and today she finds herself at the center of a booming sector valued at around billions euros. Were answering these questions and more in this guide. For him its almost heretical to do that and I think this way of thinking has seeped into the newer generations. Beauty industry trends for 2020 report that the industry has over a million employees. Personal soap & bath products are another category where black people spend disproportionately to their US population, spending $573.6M. As of 2019, there are over 700,000 hotels and resorts worldwide. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. The Great Britain toiletries and cosmetic industry sales stood at 8.7 billion in 2020, this is 580 million less than 2019. The geographical breakdown goes like this: North East 2,020North West 5,425Yorkshire and the Humber 3,690East Midlands 2,980West Midlands 3,815East 3,875London 7,015South East 5,425South West 3,110Wales 2,155Scotland 3,810Northern Ireland 1,560. SOURCES: Grand View Research, afrolovely, ESSENCE, statistica, Treasured Locks, CNBC, MarketResearch.Biz, AskWonder, perception.org. BEAUTY, PORTRAITS, Site by : Manon Louart / Fanny Kara Mohamed / EVB Studio, Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. Searches for "men's skincare" are up 103% over 10 years. The majority of major black hair product retailers are not black-owned. And of course, much more. We will use more subtil methods such as keratin, brazilian blowouts, more sophisticated flat irons. There are also three types of stores: the boutique or concept store that will be attentive towards the merchandising, product selections, in-store design and layout and customer service like Les Secret de Loly or Provial Cosmetics. IBISWorld reports on thousands of industries around the world. In the US, the personal care industry, including hair care products, generates $98B in annual sales. Learn the facts about the preferences of black hair industry consumers below. Black styling product spending surpassed $1.4B in 2020. Black beauty needs to break the glass ceiling and head towards the mainstream. I loved Mizani when it first launched, it should have emerged as a brand leader in the market, but they did not know how to properly sell it in France as they marketed it solely as a B2B product for hair stylists. Most certified hairdressers in Britain never learn how, nor have they been required to do so. During the COVID-19 pandemic, black consumers were 2.4 times more likely than the average consumer to purchase hair treatments. 6. 28. LOral s Mizani is a good example. Looking on is Eddy Macina, a stylist who has learned his trade there. We explore all of this below. Black women monetarily dominate the hair industry in the UK - accounting for 80 % of total hair product sales. In-depth industry statistics and market share insights of the United States Hair Care Market sector for 2020, 2021, and 2022. In 2018, black consumers spent $473M on hair products, which is 11.3% of sales for the $4.2B hair care industry. Word of mouth recommendation is the best marketing practice here, as people are naturally more suspicious or defiant. What are the major differences between the two? Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. In 2019, the global hair care industry saw revenues of $12.9B. When you see the pictures or the appearance, you can see that no ones done my hair, she said. Other salons sometimes turn away Black customers, saying that their stylists are not trained to help them. 30. The global hair extension industry is expected to reach a market value of $10 billion by 2023. The global black hair market was worth $2.5B in 2020. Figuresshow that the South East has the greatest number of nail technicians in employment (17,440), higher even than London (14,882). And, Did you know that the majority of US adults do not have straight hair? The global natural hair care product market was valued at USD 8.74 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027. Cantu understands that their consumers are not necessarily in the mood for parties, rather they focus on families putting education in their core message. The natural hair movement began in the 1960s as a way for black people to reclaim their natural textures after decades of hair-based discrimination. LOral s Mizani is a good example. (ReportLinker, 2020) The sharp upturn in growth in South and South-East Asia in 2018 will slow down this year. Many of the women who work there are self-taught and are now being encouraged to broaden their skills with formal training. The market for men's skincare products was worth $12.34 billion in 2021 and is forecasted to grow to $18.92 billion by 2027. She earned her certification early on, but was trained only on European hair. 24% of black consumers exclusively buy hair products online, which represents a 9% increase from 2016. $24.17 billion. ( Statista) The company sells products under the hair color, skincare, sun protection, make-up, perfumes, and hair care categories. 44. Permanent waves & texturizers were the second most common service provided by black hair stylists at around 62% of services provided. About 57% of nail technicians are self-employed, meaning approximately 43% are in employment. Natural hair consumers have become ingredient savvy and avoid picking products with sulfates, parabens, mineral oil, and alcohol, thus boosting the demand for natural hair care products. Unilever. Save my name, email, and website in this browser for the next time I comment. Another major change lies in communication. Asia and Oceania held a combined 39% of the total cosmetic market back in 2018. The Halo Collective has raised awareness about how Black hair can lead to stigma and discrimination at school and in the work force. One unique global photoshoot was enough in terms of branding and no market localization was needed. This woman is Agns Cazin. The Canadian personal care and beauty industry amounts to $10.99 billion in revenue in 2022. Shampoo and conditioner sales have continued to grow among black consumers in 2019 and 2020. Pointing to a nearby customer with a small blond Afro in Elite Studio in Armley, Ms. Newton said, My daughter gets to see that. Black Hair Industry Statistics 2022 1. Theyre able to relate to the natural hair women as well as the relaxed hair one, the one that wants to dye her hair red or the one that wants to keep it curly. The global hair care industrys revenues are expected to hit $12.4B in 2021, up from 2020 revenues of approximately $12B. The black woman is very demanding in terms of product quality: either she finds store bought products that correspond to her standards or she makes her own, hence the proliferation of DIY beauty and use of kitchen cabinet ingredients. Marvina Newton having her hair styled at Elite Hair Studio in Armley. Figure 29: Instagram Post - Rad Swan. Industry revenues are expected to recover to this pre-COVID high by 2022. It depends on the country, but overall brands like Shea Moisture, Cantu, AS I AM, Activilong, Design essential and ORS are coming out on top. Black women experience more hair anxiety than other women. The answer is still murky, partly because the industry is sprawling and decentralized, with at least six licensing organizations that certify the thousands of stylists produced by training schools every year. Canada's flower industry is worth $602 million. Its a more versatile way of being thats different from the archetypical church going boujee African-American woman that Beyonc represents with her safe honey blonde hair. There will be new businesses that will propose new retail experiences and e-commerce will usurp traditional distribution. BEAUTY, BEAUTY TRENDS, CHAYET CHININ Anyone can read what you share. ATH Investigates, Natural Hair Care Guide and Products to Fight Humidity, 12 Edgy Ivy League Haircuts Seen at Fashion Week, 7 Different Ways to Style Twist Hairstyles for Men, 15 Sweet and Striking Shades of Honey Brown Hair, Understanding Why the Appropriation of Hair Ingredients is Culturally Wrong, 8 Shampoos for Straight Hair that Add Body and Shine. Black women spend the most (9x more) on natural hair care products than non-black consumers of all genders. 4. With multiple consulting activities for various brands to community management expertise hailing from Curvy & Fit under her belt, in addition to podcasting (Buz of Beauty coming out soon), Agns offers a full transversal analysis without mincing her words on the state of the black hair care market in 2020. Black-owned hair products are only 3% of the ethnic hair and beauty market, and the majority of major black hair care retailers are not black-owned. How are current brands keeping up with this movement that is here to stay and what are the next evolving trends in the years to come? 59% of Black British women shop at independent retailers for hair products, compared to 18% of African American Women, 30% of Black European Women, and 37% in . Fola Kassim working on a customers hair at Peckham Palms salon in southeastern London. 1 in 4 black women have difficulty finding products for their hair. She attributed changing attitudes around hair to the Black Lives Matter movement and the rising trendiness of Black culture in Britain. Black women are more likely to report having professional styling appointments than white women. yet policies that forbid black hair . Because its cheaper and they have the infrastructure, the laboratories and the knowledge spanning over 50 years. Black Americans spend 35% of their money on hair products on styling products. (Research and Markets) #2. Theres more advice and info on ourhairdressers insurance,beauty therapist insuranceandnail technicians' insurancepages. Before hair relaxing brands innately trusted that consumer demand would always remain high, so they barely advertised since products sold out on their own. As lockdown lifted at the end of March 2021, the most in-demand service from hair and beauty professionals was, unsurprisingly, a haircut, which made up47% of all personal care bookings. The industry has been in recovery ever since. Hair Color Statistics & Industry Trends. Experts project that the US hair care market will grow at a 3.69% CAGR from 2021 to 2025. Brian Swarry, the studios owner, offers extra instruction via Facetime while a junior hairdresser watches and listens. The global black hair market was worth $2.5B in 2020. If relaxers do come back in vogue, it wont be for the same reasons : it wont be to normalise your hair style or to find work or because kinky hair is considered ugly. 58% of black women aged 1824 say they use edge control products, compared to only 26% of black women of all age groups. Black Americans yearly spend 18% of their income on ethnic hair beauty products. The market is expected to grow at a CAGR of 6% and is . So what will really make the difference for brands who successfully sold black products to women in the 80s and early 2000s, is the ability to market them as mainstream in store chains like Monoprix or Carrefour where other women of different origins can buy into the brands promises. Shampoo is chemical, conditioner is chemical, glue used for weaves is chemical, there will always be chemical products. She said that recognition of the importance of training for Black hair was overdue: Its about time, she said. 68% of black women between the ages of 18 and 34 say they use social media to discover how-to tutorials, which introduce them to new black hair brands. What are the specificities of the French, British and American consumer? Image used under license from Shutterstock. An assessment of the competitive landscape and market shares for major companies. But I also think that this distribution at Chteau Rouge and Chteau deau in Pakistani corner shops will slowly disappear or at least become less dominant because people dont like shopping there and the areas gentrification will phase these retailers out. Anyone running their own hair or beauty business needs to think about getting the right insurance protection. Its not as easy as just, Im going to learn Afro hair.. In 2018 and 2019, UK-based Superdrug saw an 80% increase in afro hair care product sales and became the countrys #1 afro product retailer after launching the Shades of Beauty campaign a few years earlier. Even as many stylists see the new industry standards as significant, others worry that the change could take customers from existing Black-owned salons. There was amassive growth of 54%in the number of hairdressing, barbering and beauty businesses across the country over the five years up to 2020. Natural hair care made up 8.74 billion of the global hair care market in 2019, 2. I want to spend on Black businesses, she said. There is a common thread amongst the biggest American music stars lately: most of them originate from the Caribbeans Rihanna is from Barbados, Nicky Minaj from Trinidad, Cardi B from Dominican Republic and Trinidad. On average, back women spend more time tending their hair than white women. Women spend more than men, though, averaging at 37.84 per month compared with mens' 28.57. Weve focused on salons and self-employed hairdressers and therapists providing face-to-face treatments. Human hair lace-frontal wigs, bundles, frontals, and closures are available in three textures: straight, wavy, or curly. "White hairdressers, nine times out of 10, don't know how to . 25. And of course, much more. Want to know more about the UK business insurance landscape? However, the majority still show a preference for straight hair. In 2020, the global market for web-to-print was estimated at $983.4 million. Even if most women today have embraced their natural hair, the natural hair care sector value does not equate hair relaxers market value. From 2012-2017, the industry saw an annual average growth rate of 1.8%. She is a French-Haitian native and a London-based multihyphenate who is at the helm of her creative agency Haiti 73. 15. This. 27% of black consumers say they like to try out different hairstyles. In 2020/21, roughly 6,600 people began an apprenticeship. The number of hair salons in 2019 was 16,559, a 21% increase over five years (NHBF). In 2020, the global black hair care market rose to $2.5B. 27. Updated December 6, 2020. In some cities, merely getting an appointment can take weeks. Key Hair Weave Industry Statistics. 37% of women have gone to the salon to have their hair permanently colored at least twice in the past year. When she suggested that trainees should learn to work on Black hair, her instructor said she could bring in only clients with normal hair to practice on. Welcome aboard. But new cosmetics brands like Melayci or So Aesthetics are produced in Italy now or in Africa like R&R Luxury. Millennial naturalistas have more positive attitudes toward textured hair than all other women. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. 28. WHATS THE STATE OF BLACK HAIR CARE MARKET IN 2020? Total global cosmetic sales in 2020 was a whopping $483 billion. The hair weave industry is a multi-billion pound market that is forecast to grow significantly. Black consumers spent $54.4M on ethnic hair & beauty products out of $63.5M in total spending on this category. Beauty industry giants are now at a crossroad, either they will fully embrace natural hair care products or they wi. Janine is a blogger/editor that edits and creates content for Afro Lovely. Total revenues for the hair extension industry in the United States reach $346 million in 2017. A 2016 Statista report estimates the size of the global hair care product market at a whopping R1.1 trillion. 65% of people who worked in beauty in 2020 were self-employed (up from 57% in 2019). Inscrivez-vous la newsletter Nothing But the Wax, pour ne rater aucune histoire. Fortunately, things are starting to change and black hair care brands can expedite this process by partnering with various hair salons. Policies that prohibit natural hairstyles, like afros, braids, bantu knots, and locs, have been used to justify the removal of Black children from classrooms, and Black adults from their employment. There were also over 110,000 manicurists and pedicurists, and more than 55,000 skincare . Keep reading below to learn about the driving factors of the natural hair movement today. Brazilian blowouts, press & curls, and protective hairstyles were the least-requested hair service in 2016, making up 15%, 255%, and 28% of services provided, respectively. 13. The NHBF also carried out aState of the Industry Surveyin September 2021, which found that nearly two thirds of hair and beauty business owners were confident of their business survival (although uncertainty was higher in the beauty sector). So its all very cultural! What are the brands that stand out today and how do they communicate their unique selling points? Age and gender. Collectively, they generate more than $194 . There is such a lack of cosmetology schools in France. Calma Ritchie, the owner of XL Hair Design in Bradford. Whats the state of the black hair care market in 2020? It would be a real positive if all salons could be able to do black hair.". The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. 85% of women color their hair at least once every eight weeks. To improve your experience with us, we use cookies for analytics and personalised advertising. 10. South Korean businesses control 60%80% of the ethnic hair and beauty market. According to one survey, the country has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. If things go wrong when providing a treatment, a client could make a claim against your business for negligence or bodily injury. 40% of respondents said they were intending to grow their business. These same brands cant decide to suddenly stop selling at Chteau Rouge or Chteau deau because it will be a huge loss to their distribution. 37. A little social media-savvy backed up by Instagram sellers' insurance can help your business go a long way. A five-year forecast of the market and noted trends. By Aina J. Khan and Charlie Brinkhurst-Cuff.