"I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. Irish Distillers recently announced the Something went wrong. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. This change is still being implemented on retail shelves. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Im only speaking for myself and the people I encountered. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. The park did what they thought was best. But again, I was never personally offended and never knew anyone who was. At last it grew too dark to fight. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. It wont be undone but it was a mistake to change the name of an icon! In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. Has something happened to them, or is my state just not able to get it anymore. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. I can appreciate why some people are upset though. I had to do some sleuthing to see what you were referring to. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. Those were some good times. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. This isnt to say its bad. Good one. As this article mentioned the rebel yell is not an offensive name. QUELLERS QUARRY INCLUDE Rebel Yell, Blood Oath, David Nicholson, and Erzra Brooks Kentucky Straight Bourbons fromLuxcos distillery. Especially for those of us that have been riding it since the 70s," said one more. Why did they HAVE to choose such a name in the first place? It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. 2 Hopefully the wood work they are doing will justify the new and improved name. Use of the "Southern war cry" precedes the Civil War. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. Finish: Sweet honey and light pepper and spice. After that I casually asked at a few others stores and apparently it's the same all over town. Many of these are answered in the article above. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. Theres a couple things to expect from a bottom shelf whiskey. Rebel Yell Bourbon is often left out of the wheated discussion. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). Rebel Yell was a term used to describe the battle cry of the confederate army. Just went to Kings Dominion with my 7 and 9 year old sons. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. ago One is softer DonutBourbon 6 mo. November 18, 2020 in General Bourbon Discussion. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. I do understand how the move may look like the recent trend happening around the country to remove Confederate statues and monuments. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. Yep, they did. Changing it just seems to serve no purpose and make the park seem more bland. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". Rebel Yell 10 Year Details. However, the addition of ice makes things a little better. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. I've heard the 10-yr is the same juice from the Old Fitz decanters. And Charley said, "Well, that's fine." All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). And Charley said, "Well it wouldn't be proper since I sold it." Press question mark to learn the rest of the keyboard shortcuts. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. Rebel Yell American Whiskey tries to hedge its bets and give consumers both rye and bourbon, but it succeeds in neither respect. Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. From the Lux Row website: "Aged in charred oak barrels . The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. Changing the name of the Rebel Yell is turning your back on everything that made you what you are. Check out what we are up to! Rebel Yell whiskey is produced by Luxco. 1872) to form the Stitzel-Weller distilling company in 1910. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. We talk about bourbon, rye, or any American whiskey here (yes, even Jack). They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. Its a cheap bottle of whiskey and it tastes like one, too. Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. While its still available for under $15, you may have more trouble finding it at the price. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . When it was launched, it was only available south of the Mason-Dixon line. The most notable thing about Rebel Bourbon is their use of wheat. The original name of the company was W.L. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. The company would eventually break up in 1972. Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. Some Texas units mingled Comanche war whoops into their version of the yell. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. An American classic is reborn for anew era of rebellion! Rebel Yell Bourbon is featured in the lyrics to "Honky Tonk Hell" a song performed by, This page was last edited on 8 February 2023, at 18:06. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. Yep, they did. What does it taste like? Its cheap and low quality but wholly drinkable. I am curious why the rebranding. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. We all know why your pleasing the pc crowd. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. WorldSeries2021 6 mo. Is Rebel Bourbon the Same as Rebel Yell? In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). Tons of bottles out though. Each costs about $27 for a 750mL bottle. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. It started with a new bottle design and a new marketing campaign. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. Single barrel still says yell. There'd be riots for sure! The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. Management can rename it all they want. While he had no prior knowledge of whiskey, he did have some experience. It was just a name. I was in the first graduating class of a new high school in the far south end of town. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. Katelyn is a freelance writer in Portland, Oregon. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. But more importantly, we cannot white wash history (forgive that wording, please!). So, lets take a look at this old timer and see whats in that bottle. Its been a strange and complicated journey. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. Awww poor baby. For the Trailblazers. Rebel Yell is one of those old throwbacks. BrokeCal, . EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. These bottles may appeal to those looking for a private-label wheated bourbon experience. The people that rebelled against the United States because they thought they should be able to own people are bad. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. ago If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. These newpackaging and name changes now provide amore consistent and cohesive brand familylineup at retail. Photo Credit Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. That is really lame. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. It was not that; it was the Southern war cry."[10]. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. The brand bounced ownership, eventually landing in the Diageo portfolio. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. I'm also a huge fan of terrain roller coasters. "Who Whipped Whom? In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. who-ey! We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. Confederate Defeat Re-examined". I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. As a note, we compare prices from various Total Wine locations across the US. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. Waitis that name potentially offensive? The new Rebel Yell look (image via Luxco). The W.L. However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. For more information, please see our Confederate soldiers may have imitated or learned the yell from Native Americans. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. With the rye segment up 23.3% thereis no better time to launch this new variant*. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. Full stop. Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. The Lux Row Distillery filled its first barrel three years later, in January 2018. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. and our There are about 24,000 bottles in this year's batch. Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. Luxco was a relatively small NDP and rectifier. So the arguments that this is another move to erase history arent accurate in my opinion. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley. Even though you can definitely find some on Kings Dominions Facebook page. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. I like Rebel Bourbon a lot better at the $13 price point than $18. The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. Please feel free to start anew thread on the subject. In Virginia battlefields, monuments, and references to the areas history are very common. MEET OUR Extended family. But for a while, it was common knowledge the main supplier was Heaven Hill. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt On this Wikipedia the language links are at the top of the page across from the article title. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. Please check your entries and try again. And I never even thought about the park changing the name. Rebel Yell was to be produced in small batches and sent out to southern states. Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. The company was eventually dissolved, and production ceased in the early 2000s. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. In 1972, the Stitzel-Weller Distillery went out of business. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. The overall effect on the palate is brief and minimal, and the taste has no unique profile. 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition. You know that, right? Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! In 2016, construction on the brand new Lux Row Distillery was begun. The brand was established after Prohibition in the 1940's. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper..