In 1983, when Elway was drafted No. We want to hear from you. Because they were very often, if not always, a mind-blowing fireworks show that also made you laugh with pure, shocked delight. The firm estimated last weekend's six NFL wild card games were worth around $55 million per game, generating $330 million for networks. Maybe because he came from the Canadian hinterlandsthe Canadian Football League, leading the Edmonton Eskimos to a record five straight CFL titles. 1 1. Your California Privacy Rights/Privacy Policy. Why? Lets start with then-New England Patriot Wes Welker attempting to sell mattresses for Bobs Discount Furniture: And then there is Jake Delhomme selling biscuits in a commercial might be so bad that its good: Finally, the Buttfumble Award for absolute worst commercial, in this reviewers opinion, belongs to Joe Flacco, quarterback of the Baltimore Ravens and MVP of Super Bowl XLVII (I also nominate him as the worst pitchman). By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Much like the non-traditional formation of the Wildcat, Coleman isnt really pitching a product. The browser you are using is no longer supported on this site. Or Newcastle "If We Made It." Finally, when you call the number provided by Namath and other pitch folks, youll reach a salesperson whos in business to … you guessed it … sell you a Medicare Advantage plan. This was Aaron Rodgers' first main commercial, and his "Discount Double Check" dance has carried to the football field, on television, and even on the basketball court with Knicks guard Steve Novak. Their cerebral approach was defined perfectly by the legendary self-promo headline: "A New Advertising Agency for Companies That Would Rather Outsmart the Competition Than Outspend Them." Who would've known "Beast Mode" had an affinity for fried dumplings. Data is a real-time snapshot *Data is delayed at least 15 minutes. And they just keep finding new, unconventional ways to, like Brady, keep winning with less. So, Favre would be: Like Favre, CP+B started in the south (Miami). Hes one of a slew of pitchmen and women selling Medicare Advantage plans to the more than 54 million Americans 65 or overeligible for Medicare. That perfectly encapsulates Brady, too: the consummate winner, status quo flaunter and team leader who still takes nothing for granted, constantly hauling that "199th pick" chip around on his shoulder. It didn't take long for Raji to show Rodgers what kind of moves he truly had in him. Its easy to get caught up in the latest commercials, but we need to remember not only the history of the game but advertising with NFL players as well. Using celebrity pitchmen in marketing campaigns is one of the oldest tricks in the book. Penguins superstar Sidney Crosby's combined earnings made him the highest paid player in the NHL in 2012. Verlander's major sponsorships are with Rawlings, Reebok, Chevrolet and 2KSports. I dont know how successful the campaign was overall, but it worked on me because I actually bought this product because of this commercial. Like nearly every NASCAR driver whose name you recognize, Jimmie Johnson more than doubles his race earnings with endorsement deals. Stranger things have happened. Make everybody around you better, look down the field and find a way to keep moving the ball. With the NFL season finally under way (go Colts), we thought it only appropriate to take a look at some of the best, and worst, commercials featuring NFL players. Earnings Per Year: Approximately $6,000,000. However, he did not waste any time taking an opportunity to play a part on an ESPN commercial. He can be seen pitching Verizon, Reliant Energy and Gatorade on a national level. Artists Pushing the Limits of Creativity and Generative Tech, 2 Minutes With (Top Creatives & Marketers). Retired NFL Quarterback Alex Smith Enters Partnership With Recovery Footwear Brand Oofos. Manning has such a large body of work to choose from. King James has mega contracts with industry kingpins like Coca-Cola, McDonalds and Nike, as well as lesser deals with Upper Deck, Dunkin' Donuts and State Farm Insurance. There is no exact figure out there revealing the income recently retired Ravens linebacker Ray Lewis has been pulling in for his many endorsements. The ad is a mad, mad, mad, mad romp through NFL history, with comic set pieces from Montana to Rice to a high-stepping Deion to the Immaculate Reception. Not so much college ball. Like Favre, who broke the mold of the statue-like, pocket QB, CP+B flaunted a reckless, DGAF, unconventional, improv, let-the-haters-hate style, first in Miami for brands like Truth, Mini, And1, then in Boulder for Domino's, Kraft, Burger King and AmEx. He's appeared in commercials for Pepsi, DuPont, Chevrolet, Quaker State, Goodyear and ESPN. But he's also appeared in commercials for ESPN, MVP Baseball, Wheaties and Dove in the last several years. Tigers ace Justin Verlander doesn't make nearly as much in endorsement money as the rest of the athletes on this list. A trusted health insurance agent can also help. Football nerd, is more like it. Questions remain about Bogusky's return: Will CP+B morph back into the powerhouse Favre-era Packers (the first NFL QB to pass for 500 touchdowns and 70,000 yards)? The Butt Fumble, introduced to the world by then New York Jets Mark Sanchez when he ran into the butt of his own lineman and fumbled the ball, is now synonymous for epic and often downright bizarre moments of failure. Furthermore, an ad with a recognizable face can be more entertaining, especially if the pitchman is used correctly. When he retired, Peyton was perhaps the most revered and famous QB to ever play the position. In perhaps the best move of this ad campaign State Farm followed up this series of ads with one featuring an Aaron Rodgers look-alike. And then there is Joe Namath selling pantyhose. Not only does that money go toward the required payment for Part B of original Medicare, very few plans if any in your area may feature that benefit, and those plans may not include your doctors. Remains to be seen if Droga will thrive post-Accenture the way Peyton did in his three years post-Colts. Medicare.govand 1-800-Medicare provide a wealth of information. I grew up, and remain, a diehard New England Patriots fan. Anyone who knows mebecause I typically won't shut up about itknows I'm a huge football fan. Steve Smith has not been given much exposure to national television during the course of his career. But Jeter has always been a magnet for high-profile sponsors, including the lucrative deals he currently has with Gillette, Movado, Gatorade, Ford and Nike. Which is exactly what Steve Young had to do in San Francisco, ousting the immortal but injured and aging Joe Montana in 1991. Honorable mention goes to Ray Lewis and his work with Old Spice. Or Puma "After Hours Athlete." comedy as Marino was with his deep ball. Popular Players Kurt Warner Jerry Rice Joe Montana Jim Brown Webretired All Search by player name Search Players Please type in a players name or click on one of the links below. He's pretty natural and pretty relatable. So he was "only" a second round pick by the San Diego Chargers. Patriots quarterback Tom Brady is actually making far less from endorsements today than he was several years ago. Lakers big man Dwight Howard might not be having a great year on the court, but off the court he's doing as well as he ever hasat least in terms of lucrative In the past two years he's also appeared in commercials for Burger King, Sunoco, Armor All, Home Depot and the Indianapolis Zoo. Why do marketers love to play the fame card in their advertisements? Charney said before they settled on him, the firm put Mayfield through a "brutal two-hour combine." An unfortunate incident for sure, but at least his bank account wasn't dented. Not that he's hurting, though. Probably my favorite of all time is his work with MasterCard and the Priceless campaign. Pitches like Namaths can be misleading or downright deceptive, starting with the red, white and blue colors that insinuate the ads are from the government, as do the state logos on some mailers. And he was the most visible, gold-standard poster boy for the NFL itself, as well as the quarterback that other quarterbacks wanted to be, thanks to his sustained success, be it on the Indianapolis Colts or Denver Broncos. And your doctors or hospital may not accept those plans. Here are the top ten NFL commercials involving current NFL players today. In this spot for a local Pizza Hut, Flacco makes Pinocchio look like a yoga instructor. Rodgers earns $9 million in endorsements, according to Forbes. At the age of 40, which is ancient for anyone not named Tom Brady. Broke virtually every passing record while active. That is, which personal, professional, athletic, on-and off-the-field qualities of the consensus top-10 NFL QB legends since the 1966 AFL-NFL merger (no leather-helmet guys) cross-pollinate with the most successful agencies? As for those meals and money Joe Willie is pitching? PEOPLE exclusively unveils the Kansas City Chiefs quarterbacks new campaign with Head & Shoulders, in which he costars with longtime hair icon and retired Retired NFL running back Marshawn Lynch is relaxing poolside with a tasty beverage in hand and he's about to reveal his Uber Eats order. Or Honey Maid "This is Wholesome." Some of the highest paid athletes in the worldlike LeBron James, Peyton Manning and Derek Jetercan double, or even triple, their already massive salary with a few commercials per year. 2023 NFL Enterprises LLC. But I wouldn't Vegas prop-bet against them. Since 2006 Patrick, has starred in more than a dozen commercials for GoDaddy alone, including a number of prominent spots in their Super Bowl advertising. Bulls superstar point guard Derrick Rose was knocked out of the 2012 playoffs with a serious knee injury that he has yet to return from. Aaron Rodgers began the widely famous "Discount Double Check" move in quite a few commercials. But there's nothing harder in sports than replacing a legend. He's also appeared in commercials for the NFL, ESPN and Monday Night Football. Woods' cheating scandal and the extended drought between majors that followed haven't hurt him much in terms of marketability. But the size, versatility and stealth that made Young a killer is also on BBH NY's side. Favre came into the league a good ol' boy from the swamps of Mississippi and never lost his gunslinger approach. Mayfield's new challenge: Beating Mahomes and the Chiefs this weekend and helping Progressive tackle State Farm in the process. All other NFL-related trademarks are trademarks of the National Football League. Tables crash and plates smash as 44 players and ex-players from Jim Brown (oldest at 82) to Saquon Barkley (youngest at 21) join the mayhem. 3 on this list. Which made him one of the most prolific passers of all-timea reckless-like-a-fox improvisor on the ground and an eventual Hall of Famer. 10 Legendary Quarterbacks and the Ad Agencies Most Like Them, No Lay's Chips? Led Dallas to five Super Bowls, winning two. For help selecting the right Medicare plan for you, contact your countys Office of the Aging. In an interview with CNBC on Thursday, Charney praised Mayfield's sports marketing appeal, and with the team still in the National Football League's playoffs, the insurance firm is expecting a big weekend with its football ad spots. Probably because he's running out of room to keep all that money he and the wife are bringing in. This time, they are bringing a friend. Anyone who is surprised by that obviously hasn't been watching television in the past five years. That will add to the piles of money Rogers has been raking in with the endorsement deals he's got with State Farm, Nike, Wheaties, Pizza Hut, Ford and a number of regional and local sponsors in the Green Bay area. 1 on the 2019 A-List, their 52 new business wins in 2019 alone rival Brady's countless NFL/Super Bowl accolades as the most decorated agency ever. In the past one to two years alone he's appeared in commercials for Visa, Under Armour, EA Sports, Old Spice and NFL player safety. But if the Browns upset the Chiefs, and the Los Angeles Rams beat Rodgers' Packers, it could help put a dent in that ad metric. The greats take it as an article of faith that the best is yet to come. The Jets QB was part of the first generation who saw athletes selling products like they do today. Former Houston Texans defensive end didn't appreciate hearing Brees' chant from the guy in the ticket booth when entering the stadium. Model of consistencyentire 17-year career with same team, the Miami Dolphins. Not lesser talent, of coursemany of the best creatives in the business are there, or want to be therebut more with brands that had been previously "less than," like Ford, KFC, Old Spice, and to some degree Bud Light (corn syrup debacle aside). the effectiveness of such ads is hardly conclusive, https://www.youtube.com/embed/xffOCZYX6F8, https://www.youtube.com/embed/gZXdjyx4zlk, https://www.youtube.com/embed/_BCWvH2ISyI, https://www.youtube.com/embed/v6mfDJ02VCY, https://www.youtube.com/embed/rvQtn20ytZQ, one featuring an Aaron Rodgers look-alike, https://www.youtube.com/embed/JzQFA2hxyRQ, https://www.youtube.com/embed/fPFgKa6qSGE, https://www.youtube.com/embed/9ikfZelNlPk, https://www.youtube.com/embed/9OolG-Oc0P4, https://www.youtube.com/embed/YUWDPSTUYc8. And that is, of course, a Coke. Joe Namath may have delivered the New York Jets last Super Bowl championship, but the old quarterback is throwing a bunch of bull on his TV commercials Miller Lite achieved light beer fame in the 1970s with ads featuring Super Bowl After finished playing a hard-fought game, his biggest fan offered Polamalu his Coke Zero. Especially in those pitches from celebrities like Namath, William Shatner and Jimmie Walker, they can also promise everything from free meal delivery to money deposited in your Social Security account. And recent mega-wins like Pepsi, Tostitos, BMW and Xfinity. Pujols' current major sponsors are Upper Deck, DirecTV and Nike. Touchdown for tech? Global Business and Financial News, Stock Quotes, and Market Data and Analysis. ", Budweiser frogs/lizards/donkey, Adobe's "Dream On" and countless others. "But the fact of the matter is, they [insurance firms] keep doing it because they clearly found it effective. National championship at Notre Dame. So he would be: Why? All of which reminds me of another darkhorseor black sheep, as they call themselves: Like Young with Montana, they had to emerge from a large shadowi.e., the mothership BBH London and creative legends like Sir John Hegarty. WebRetired NFL running back Marshawn Lynch is relaxing poolside with a tasty beverage in hand and he's about to reveal his Uber Eats order. The two most prolific pitchmen currently working are Peyton Manning and Aaron Rodgers. He made the most money overall of the four drivers to crack the top 50, but netted the least race winnings. Tennis great Serena Williams is routinely ranked among the highest earning female athletes in the world. And when the Broncos miraculously poached Manning from the Colts in 2012, it was as groundbreaking, game-changing and shockwave-sending an acquisition for the NFL as Accenture snagging Droga was for advertising. 1. Over the past decade he's been one of Nike's most visible spokesmen. The conceit is a black-tie dinner for the leagues upcoming 100th season. The best insights from the ultimate insiders, 2023 NYP Holdings, Inc. All Rights Reserved, Heres which beer embodies your zodiac sign, Guinness family curse strikes again as young brewery heiress drowns, Unsold Guinness beer used to fertilize Christmas trees during lockdown, A vehophobe falls for Irelands wondrous public transport. One voice tells you to stay down and take it easy; another one says get up, show your teammates and your neighbors, Hey, we got this. Its about celebrating each other and being responsible, Montana says while holding a Guinness-branded glass with what appears to be water in it. NASCAR driver Dale Earnhardt Jr. was ranked the No. Like Young, they're perceived as smaller in statureYoung was "only" 6-foot-2 but his scrambling, scatback style made him appear scrappier than more recent QB giants like 6-foot-6 Joe Flacco and 6-foot-5 Ben Roethlisberger, Philip Rivers and Peyton Manning; meanwhile, BBH is only about 75 people toiling in relative anonymity among the behemoth NYC shops. Once verified, the information you provide will be displayed on our site. Not only is he able to catch small objects while talking with Jay Harris, but he even manages to catch a cheerleader who falls into his lap. WATCH: Peyton and Eli Manning in Frito-Lays Super Bowl LV Download the 2023 Super Bowl TV Ad Report from iSpot Today. Aside from one crazed fan who continually shows up in the ads, everyone else seems oblivious to the fact that Aaron Rodgers is famous, or even a football player at all. Both Rodgers and Mahomes have won Super Bowls and Super Bowl MVPs, maximizing their marketing value. Crosby has lucrative endorsement deals with Reebok and Gatorade in the U.S., as well as deals with Bell Canada and Tim Hortons in his native Canada, all of which he's appeared in commercials for in recent years. Hes probably the most prolific pitchman coming out the NFL. Super Bowl MVP, 12-time Pro Bowler, a Comeback Player of the Year, and coming off a season throwing 32 touchdowns to only 5 picks, Brees seems to be improving with agejust like: Once given up for dead like Brees and lumped in with other monolithic, legacy network agencies, IPG-owned FCB has made its own rousing comeback, boasting eye-popping stats for Burger King's "Whopper Detour" (FCB New York) and Glad "Torture Tests" videos (FCB Chicago); new-biz wins like GE Appliances, Kleenex, Hotwire. 18 Will: DeMarcus Ware. Seriously. Montana reminds them all not to forget the strongest running back of all time and points to Smith. Or the UNICEF "Tap Project." She also starred with her sister in a recent commercial for Apple, as well a Kraft commercial which costarred Peyton and Eli Manning. And he did it with both highlight-reel flash and pure, bootstrapping, blue-collar mental toughness and sheer force of will. Mayfield's Progressive spots should generate more attraction, especially in an AFC Championship week. Hes a charismatic person, has a terrific presence, and the camera loves him. Go see for yourself. Worst case, they'll be Vikings Favre. Its about how you come back from a bad play or the hardest year ever. Where he spent his whole 16-year career, making four Super Bowls, winning two, earning nine Pro Bowls, and retiring with a then-record 148 wins. The plan was effective, as it netted the company TV exposure. Thunder superstar Kevin Durant currently earns around 55 percent of his total income from endorsements. Who knows how much money there is in swimming alone? Lets be real and acknowledge that NFL players are stars because they can play football, not act. The Super Bowl might be looking different in 2021, but the commercials are carrying on as usual. J.J. Watt is becoming the next Peyton Manning. Howard's main sponsorship deals are with Adidas and McDonalds, but he's also done commercials for ESPN, EA Sports, T-Mobile and Vitamin Water. That's what Staubach did. That's partly why I'm much more of an NFL guy. A Navy man who served in Vietnam. What are those most worth of a the Buttfumble designation? Heading into his 14th season with the Saints, Brees leads all NFL quarterbacks in career touchdowns, passing yards, 300-yard games, completions and completion percentage. The dentists and eye doctors you visit must also be in the plans networks - meaning your eye doctor or dentist may not accept your plan. And history suggests insurance in sports marketing works. But because, like Montana's 16-year career, the 30+ year-old GS&P's "career" has also included endless, highlight reel-level work like "Got Milk? that melds the Wieden and Brady mindset: "You've got to approach every year like it's the first." And speaking of running, Fallon's Minnesota homeboy, Frank Tarkenton, gets a nod here because, like the elusive Tarkenton, Fallon ran circles around other creative shops. And what better person to do it with than Kenny Mayne, one of the more interesting personalities on ESPN. 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