DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%. Most EasyJet Topics to Write about. 1.4 Research objectives. [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. 1. The cookie is used to store the user consent for the cookies in the category "Other. Conclusion 13 [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Also the product that airlines serve is a somewhat typical service. [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. This is particularly shared among young travellers and several business travellers. But its time that we took responsibility for the effect flying has on the environment. The airline's loyalty programme is called Flight Club. Provide an explanation for each stakeholder position and identify the potential strategic implications. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. 1 Brief history of Easyjet 3 Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). It urged travellers to cut out the travel agent. With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. References: list The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. How does EasyJet contribute to the UK economy? Tesco are a one of the largest retailer stores in the world. Which stakeholders are critical to the business? Since its launch the site had taken more than 800000 bookings by March 2000. Introduction Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. The airline modernised the building and painted it orange. EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. Influences the aims and objectives of Tesco as they have a large say in the company so, Premium Better Essays. Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Upon launch, it employed just 70 people; the company is based at London Luton Airport, which was traditionally used only by charter flights. Organization, Stakeholders [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. Table of Contents. During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. 3.4 Place 8 A2 US Government and Politics A.J. EasyJet company 1 They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . An aerial view of SEN. This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. easyJet holidays was . We are a low-cost European point-to-point airline. European Countries Collaboration and good relationship making EU politically stable. Ansoff's Matrix. BMAN72801 EasyJet UK staff would continue to be based in Luton. TABLE OF CONTENTS What are various methods available for deploying a Windows application? EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. Figure 1: EasyJet stakeholder map. Johan Lundgren. Marketing Debt British Airways Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" When EasyJet received H89, it had a 1970s-style office setup. Its theory might affect the perception of air travel with the vision of building a customer focused brand. Business Model Analysis easyJet Avianca, the characteristics of this category of product. for only $11.00 $9.35/page. GNA. but lacking of traditional service. US Airways. Business Model Analysis 3.1 Price 4 Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. Emissions trading Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. Low-cost carrier London Gatwick Airport The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. BMAN72801 Technological impacts 8 [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. Competition Brief These are stakeholders who are directly affected by a project, such as employees. Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. Motivational and inspirational [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Background 3 This website uses cookies to improve your experience while you navigate through the website. The two organisations I will be looking at are Tesco and Macmillan. Table of Contents To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social. [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. Employment Easyjet stakeholders. [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. Also the condition of the world economy determines the nature of its marketing policies. [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. It is more suitable for students and ordinary income people. [55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". EasyJet [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. The cookies is used to store the user consent for the cookies in the category "Necessary". EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. INTRODUCTION As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. 1.1 History. I have found this less to be the case with easyJet, and most of the . EasyJet was founded by Haji-Loannou in 1994. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. While various amounts held determine their actual control of the business, Premium Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . Strategic management, Stakeholders of marks and spencer and their influence. The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. Easyjet Case Study. To have happy customers a firm ha sto create expectations and meet them. Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. Identifying all of a firms stakeholders can be a daunting task. [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. OPPORTUNITIES Stake holders are tenet to the development and performance of the organization without which the organization either cease or collapse completely. Some 2,208 customers had their . [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. Government guidance and assistance available to travel and tourism businesses. These were flown on two routes: Luton to Glasgow and Edinburgh. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. British Airways The company sells its own tickets directly to the user trough the Internet, Premium Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . However, you may visit "Cookie Settings" to provide a controlled consent. Letter to shareholders from the Chairman of easyJet plc. EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. [22], EasyJet's aircraft cabins are configured in a single class, high density layout. Lecture : Pricing and Costing easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. Strategic management, Stakeholders Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Pricing What are three ways that railroads affected the economy? 4 min. EasyJets Business Model Analysis The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. Collect and evaluate economic factors which might influence EasyJet general business environment. [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. Stakeholder Airline, Impacts of Tourism EasyJetHotels offers accommodation products throughout the airline's network. 2 Brief history of KLM 3 Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. Low-cost carrier A stakeholder is someone who holds and interest in the company. Memmingen or "Munich West", which is about 1.5 hours west of Munich to be precise). The owner of the business can be role models for the employees. The cookie is used to store the user consent for the cookies in the category "Performance". Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. 1st Business: Nike Easyjet. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. 2008 2007 Change. Southwest Airlines The authors' study argues that the social . Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. When flights are cancelled, passengers are supposed to be reimbursed within one week. [53] It also announced its first annual loss during the 25 year history of the company. Picture 1. easyJet is one of the world's most successful low-cost airlines. Southwest Airlines should consider the following legal factors when exploring a new market. [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. A stakeholder can be a wide variety of people impacted or invested in the project. These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. Low-cost carrier [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. . This principle became a cornerstone of EasyJet's operations. In September 2018, he suggested there should be a law to favour more women pilots in the industry. Return on capital, Premium EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . A person group or organization that has interest or concern in an organization. Easyjet offers a reliable, on-time travel service with value-added features. Good Essays. Low-cost carrier Undoubtedly one of the key players in this progression was easyJet. Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. They have the interests in the activities of an organization and can be divided into internal and external stakeholders. Executive Summary 1 EasyJets mission statement: to provide our customers with safe good value point-to-point air services. Airline ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. Free EasyJet Essay Topic Generator. . EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit.